Toyota Unveils New Century Model For The Japanese Market.
Introducing a groundbreaking chauffeur-driven vehicle*1 designed for the modern era, conceived under the philosophy of "The Chauffeur." Embracing the timeless principles of inheritance and evolution synonymous with the Century, the innovative design seamlessly integrates elegance, comfort, and functionality.
Boasting a daring design with a refined and graceful silhouette infused with Japanese aesthetic elements, this vehicle represents a harmonious blend of tradition and innovation. The interior space, crafted with a focus on human-centered design, is meticulously engineered to enhance safety and comfort for both rear-seat passengers and the driver.
Equipped with a newly developed plug-in hybrid system, this vehicle inherits the serene quietness characteristic of the Century while delivering exceptional environmental performance and an exhilarating ride. It stands as a testament to the future of chauffeur-driven vehicles, perfectly balancing eco-friendliness and powerful, sophisticated travel experiences.
Toyota Motor Corporation (Toyota) has unveiled a new Century model and is now accepting orders, with plans for its official launch in 2023, while continuing the availability of the existing Century sedan.
Debuting in 1967 as Toyota's premium chauffeur-driven car, the Century aimed to break into a Japanese market traditionally dominated by Western luxury brands. The initial Century model, crafted with the best technology available in Japan at the time, was built upon the concept of dignified design incorporating traditional Japanese aesthetics. It embraced a human-centered approach, prioritizing outstanding quietness and comfort. For over five decades, the Century has been Japan's preferred chauffeur car, embodying a unique spirit of omotenashi, or hospitality, ensuring passengers reach their destinations in utmost comfort.
In response to evolving needs, the development team has carefully considered the Century's future direction. Recognizing the diversification of chauffeur-driven car requirements, with passengers seeking enhanced productivity and comfort during travel, the decision to introduce a new model was born.
Embracing the concept of "The Chauffeur," the new Century model evolves into a chauffeur car poised to meet customer expectations in the years ahead. It seeks to embody the essence while inheriting the dignity, quietness, and ride comfort inherent to the Century.
This new Century model is designed to be fully customizable on a global scale, catering to individual customer needs. The goal is to provide "freedom in motion—the ultimate freedom of movement" to an even wider audience.
For detailed specifications of the vehicle, please refer to the information provided below.
Vehicle Overview
Embodying the theme of "stately grandeur," the new Century stands as a dignified masterpiece adorned with distinctive Japanese aesthetic elements. Its majestic and dignified body design seamlessly incorporates both horizontal and vertical form features. The characteristic proportions of a chauffeur-driven car, with a rear center of gravity, are complemented by an outline inspired by a loom shuttle motif, featuring kichomen*2 chamfering that accentuates generously sized, smooth-flowing door panels. This intricate design expresses the unique worldview of the Century.
Century (PHEV, E-Four Advanced) (Model with options shown)
Exterior Detailing
The exterior is meticulously crafted to perfection, showcasing the artistry of master craftspeople. Notable details include the exquisitely engraved phoenix emblem and a mirror finish achieved through meticulous polishing of painted surfaces.
Four set-back lamps for each headlight and taillight contribute to the vehicle's dignified gaze, creating an impression of utmost dignity.
Interior Design and Comfort
The interior space is thoughtfully designed with a human-centered concept, ensuring a comfortable travel experience. The new Century provides a versatile interior with ample space and functionality adaptable to various situations.
Fully reclining rear seats, equipped with a refreshment function, allow rear-seat passengers to truly relax. The audio system, developed with the expertise of a musical instrument manufacturing master, creates a comfortable listening space akin to a live performance.
Rear doors that open to a wide 75-degree angle, along with automatic retractable power steps and C-pillar grips, facilitate effortless entry and exit for rear-seat passengers.
Cockpit and Driving Experience
The cockpit is equipped with functions supporting professional drivers and enhancing ease of use. It provides a space for owners to focus on driving when they take the wheel themselves.
Powertrain and Driving Control System
The newly developed 3.5-liter V6 plug-in hybrid system delivers a powerful and exhilarating drive while maintaining the quiet driving expected of a Century. Designed for everyday use as a Battery Electric Vehicle (BEV) and as a Hybrid Electric Vehicle (HEV) for long-distance travel, this system is ideal for a chauffeur-driven vehicle.
The four-wheel steering system, "Dynamic Rear Steering," ensures easy handling at low speeds and seamless, natural handling at medium to high speeds. The introduction of the Rear Comfort mode enhances the driver's control, providing a comfortable ride for rear-seat passengers.
Body Structure and Suspension
Featuring a newly developed "luggage compartment separate structure," the Century achieves enhanced torsional rigidity and ride comfort. Noise-reducing clear laminated glass in the cargo space separator ensures proper separation, delivering the privacy and remarkable quietness associated with chauffeur-driven vehicles.